Discover the amazing pivot that turned my hobby into a business — and how I used programmatic SEO to get there!

Antonio Ercole De Luca
3 min readDec 25, 2022


It was a dark and stormy night, and I was feeling lost.

It was a dark and stormy night, and I was feeling lost. I had started my journey of solo entrepreneurship with the hope of working on something truly exciting, something that nobody had ever done before. And for a while, it seemed like I was on the right track.

Originally, was a website that analyzed restaurant reviews using sentiment analysis to identify the best products on the market. While this was a great tool, I realized that I needed a solid business model to really take off.

But as time went on, and other projects started to take up more and more of my attention, I realized that I was drifting further and further off course. My innovative platform had no business model to speak of, and I was going nowhere fast.

In that moment of despair, I made the difficult decision to pivot my platform and start over. It was a risky move, but I knew it was the only way to get back on track and finally achieve the success I had always dreamed of. That’s when I decided to pivot to reviews of products sold online.

Here’s how it works: I use natural language processing techniques to extract meaningful information from reviews on Amazon, and then I write articles about specific products based on this information.

Extracting meaningful information from Amazon reviews can be a daunting task, but I’ve found a way to make it a little easier. Using natural language processing techniques, I’ve built software that automates the process of extracting the most valuable insights from these reviews.

The software scans through the reviews, looking for keywords and patterns that indicate what users like and dislike about a particular product. It then uses this information to generate a summary of the review, highlighting the most important points.

In the past, I have used a technique called programmatic SEO to generate content like product rankings, which helped us attract some interesting traffic from Google. In fact, I even recorded a video during a public talk I gave. At its peak, the website had 100 daily users, and I hope to continue growing as it moves forward.

Right now, I am only writing articles in English, but who knows what the future holds? I might expand to other languages at some point, so keep an eye out for that. In the meantime, take a look at one of my articles for an example of what you can expect from it.

With this information in hand, I can write informed articles about specific products, helping consumers make informed purchasing decisions. Whether you’re looking for the best vacuum cleaner or the perfect pair of headphones, I’ve got you covered with honest and unbiased reviews that you can trust. So, next time you’re thinking about making a purchase, be sure to check out for the latest and greatest product reviews.

Have a look at my website on Amazon’s Reviews — I hope to see you around!

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